CALENDARS



2010 Issue Dates and Deadlines



Please contact us for the most up-to-date version.

Issue

Space Close

Material Due

    January/February

   Jan. 7, 2010

   Jan. 11, 2010

    March

   Jan. 28, 2010

   Feb. 1, 2010

    April

   Feb. 26, 2010

   Mar. 1, 2010

    May

   Apr. 2, 2010

   Apr. 6, 2010

    June

   Apr. 28, 2010

   May 3, 2010

    July/August

   Jun. 3, 2010

   Jun. 7, 2010

    September

   Aug. 2, 2010

   Aug. 5, 2010

    Leaders

   Aug. 19, 2010

   Aug. 24, 2010

    October

   Aug. 27, 2010

   Sep. 1, 2010

    November

   Sep. 29, 2010

   Oct. 1, 2010

    December

   Oct. 28, 2010

   Nov. 1, 2010

Not to be missed...


Jan./Feb.:

On Premise Player of the Year

  • Sake Category Feature
  • Winter Cocktails Feature
  • Manhattan Beer Distributors Profile
  • Retailer Profile: Charles Street Liquors, Boston
  • On-Premise Profile: Buffalo Wild Wings
  • On-Premise Player Of The Year
  • 2009 In Review
  • Crystal Ball: A Look Ahead at 2010
  • CityScope
  • Mixology: Latest Trends for Wine in Cocktails
  • Wine Files: California
  • Beer Watch Column

March:

Vodka Issue

  • Vodka Category Feature
  • On-Premise Profile: City Center Las Vegas
  • Retailer Profile: The Wine Thief, New Haven CT
  • Beer and Glassware
  • CityScope
  • Mixology: Latest Cocktail Trends for Fusions
  • Wine Files: France
  • Beer Watch Column
  • Special Bonus Distribution: Nightclub & Bar Show and Impact Marketing Seminar

April:

Hot Brand Awards

  • Gin Category Feature
  • On-Premise Profile: Chili's/On the Border (Brinker)
  • Retailer Profile: Modern Liquors, Washington DC
  • Hot Brand Awards: Spirits and Wine
  • CityScope: New Orleans
  • Mixology: Latest Cocktail Trends for Latin Spirits
  • Wine Files: Australia
  • Beer Watch Column
  • Special Bonus Distribution: Wine & Spirits Wholesalers of America

May:

Control State Roundup/NABCA

  • Rum Category Feature
  • On-Premise Profile: Ruby Tuesday's
  • Retailer Profile: Chicago Lake Liquors, Minneapolis
  • Control State Roundup
  • Impact Seminar Roundup
  • The New Mainstream for Beer
  • CityScope: Orlando
  • Mixology: Latest Cocktail Trends for Tequila
  • Wine Files: Germany
  • Beer Watch Column
  • Special Bonus Distribution: National Restaurant Association and National Alcohol Beverage Control Association

June:

Beer Season

  • Latin Spirits Category Feature
  • Liqueurs Category Feature
  • On-Premise Profile: Dave & Busters
  • Retailer Profile: Everett's, Illinois
  • Top Beer Brands Rankings
  • Best Beer Menus: Restaurants with the top beer selections in terms of breadth and matching with food
  • Draft Beer
  • CityScope
  • Mixology: Latest Cocktail Trends for Vodka
  • Wine Files: California Part 2
  • Beer Watch Column
  • Special Bonus Distribution: American Beverages Licensees

July/August:

Summer Cocktails

  • Tequila Category Feature
  • Sangria Category Feature
  • Summer Cocktails Feature
  • On-Premise Profile: Lime Fresh Mexican Grill
  • Retailer Profile: The Beverage House, Sierra Vista, AZ
  • Texas Retail Scene: A Roundup
  • WSWA Hot Brand Awards Roundup
  • Beer in Sports Stadiums
  • CityScope: Dallas
  • Mixology: Latest Cocktail Trends for Gin
  • Wine Files: New Zealand
  • Beer Watch Column
  • Special Advertorial Section: Summer Cocktails
  • Special Bonus Distribution: Texas Package Store Association and Tales of the Cocktail

September:

Beer Hot Brand Awards

  • Bourbon Category Feature
  • Irish Whiskey Category Feature
  • On-Premise Profile: W Hotels
  • Retailer Profile: Sherry-Lehmann
  • Distributor Profile: Beer Wholesaler of the Year
  • Hot Brand Awards: Beer
  • QSR turns to beer, wine
  • Ultra Lights: A-B's Select 55, MGD 64, others in light and ultra light category
  • CityScope
  • Mixology: Latest Cocktail Trends for Rum
  • Wine Files: Spain
  • Beer Watch Column
  • Special Bonus Distribution: National Beer Wholesalers Association

Leaders:

Annual Retail Awards Publication

Leaders Banquet
Profiles of Six Leaders, Four Alumni Award Winners and The Retailer of the Year
Publication honoring the best industry retailers in the country. Leaders awards are presented at the annual Leaders Dinner event attended by retailers, wholesale and supplier executives.

October:

Holiday Preview/Hot Prospect Brand Awards

  • Scotch Whisky Category Feature
  • On-Premise Profile: California Pizza Kitchen
  • Retailer Profile: 20-20 Wine Merchants, Los Angeles
  • Hot Prospect Brand Awards
  • Heritage beers, old is new again
  • CityScope
  • Mixology: Latest Cocktail Trends for Beer
  • Wine Files: Italy
  • Beer Watch Column
  • Special Advertising Section: Holiday Gift Giving & Gift Packs
  • Special Bonus Distribution: Wine Spectator Wine Experience

November:

Holiday Cocktails

  • Canadian Whisky Category Feature
  • Holiday Cocktails Feature
  • Sparkling Wine Feature Story (Inc. Prosecco)
  • On-Premise Profile: Lone Star
  • Retailer Profile: Berbiglia, Kansas City
  • Leaders Banquet Roundup
  • Beer packaging innovations
  • CityScope: Indianapolis
  • Mixology: Latest Cocktail Trends for Absinthe
  • Wine Files: Portugal
  • Beer Watch Column

December:

Blue Chip Brand Awards

  • Cognac Category Feature
  • On-Premise Profile: Bonefish Grill
  • On-Premise: Big Clubs In Small Markets
  • Retailer Profile: Pantheon Wine Society, Illinois
  • Luxury Spirits
  • Blue Chip Brand Awards
  • CityScope
  • Mixology: Latest Cocktail Trends for Whisk(e)y
  • Wine Files: Chile and Argentina
  • Beer Watch Column


Hot Themes for 2010...


On-Premise Player of the Year The best restaurateur or bar owner is showcased in a feature story. Learn what has made them a success.

Leaders Recognition of the best industry retailers in the country both in store and online.

Hot Brand Awards, Blue Chip Brands & Hot Prospects These are the industry's most exciting and valued brands, quantified each year by Impact and published in Market Watch.

On-Premise & Off-Premise Profiles A look at what your customers are doing with their stores and operations to maintain and enhance the customers' experience.


Appearing in every issue...


MRS Editorial
Letter from Marvin R. Shanken,
the Chairman of M. Shanken
Communications

Through the Glass
News about retailers, onand
off-premise operators,
supplier brands and more...

Nightclub &
Bar Openings

The hottest openings of
clubs and bars from around
the country

Restaurant Openings
The latest culinary openings,
and what their beverage
offerings look like

Events
Photographs and captions
from the latest industry and
celebrity events

Shop Window
News on expansion and
innovative marketing from
retail stores nationwide

New Product Watch
Information on new products
and how to get them

First Birthdays
A look at brands after their
first year on the market

Bar Buzz
The latest bar trends,
promotion,
technology
and more

Wine Sense
A look at trends and innovation
in the wine category

Beer Watch
What's new and happening
in the beer category

Second Tier
Keeping up with the
changing distributor
landscape

Mixology
The latest cocktail trends

News Watch
All the news that's fit to print

Cocktail Hour
A bar/bartender profile and
the venue's signature drinks